How to Target Your “Ideal Buyer”
If your property needs some work, it is best to get it done before putting it on the market. This is because buyers tend to devalue properties substantially if they need work. This is especially true if it’s an old property with dated bathrooms and kitchens.
It’s worth doing small repairs like cracked tiles, broken fittings and minor painting before listing your home.
The key here is to describe the property with accuracy so that potential buyers know what to expect. This way, it won’t surprise them when they view it.
If you don’t already have an office/study set up, identify a space that would work as one. Also make sure you have a fast fibre connection. This has become an important factor in today’s work-from-home environment.
Brainstorm about your “perfect buyer”. Discuss this with your family, friends and professional property practitioner.
Come up with a spec. “Our perfect buyers are young married couples or families. They are looking for a property in a central location. The good schools in the area will be an important factor. They may want a separate flatlet for granny and a work-from-home space.”
Use this spec to inform “your market targeting.”
This will help reach the right buyers so that you can explain to them or show them just how perfect your home is.
