How to be Lucky During the Holiday Season
“Luck is what happens when preparation meets opportunity”. Seneca, Roman philosopher
To be “lucky” in finding the right buyer at the best price, you need to have two main elements.
Opportunity – Holiday season is the prime time to find the perfect buyer. With our currently low interest rates, January looks like an opportune time for sellers.
Preparation – One must prepare properly, both legally and practically.
Some of the key elements include –
- Selecting the right agent – one who you know, like and trust.
Someone you can build a rapport with, and who knows the area and current property prices. - Set the right asking price. One of the most common mistakes is over-pricing.
It’s best to get as much buyer interest and engagement as possible.
This means you should ask a reasonable market related price.
Get the right advice from a property professional. - Marketing – The main challenge is to get as much response as possible in the first two weeks of listing.
Make sure to have professional pictures taken.
Draft well-written text to fully describe your property.
Remember to include all the features and benefits of your property.
